Archive for January, 2012

Fashionable and Stylish

Thursday, January 26th, 2012

Fashion and style. What are they? Do they always go together? Do they mean one and the same thing? It’s hard to say. According to specialists in the field, fashion is actually a synonym for style or glamour. It has been agreed on the fact that fashion is a way of personal expression, and according to this criteria, one can be fashionable when he/she fits in this expression mode, or unfashionable, which would be the opposite. Fashion has manifestations in all the fields of human activity, that is when can speak about fashion when we refer to topics such as architecture, clothing, music, cosmetics, entertainment, forms of speech or even politics or technology. Anything in these fields can be described as being fashionable or not. When one speaks about materialism or trend s using the term ‘fashion’, it can be associated with a negative meaning.

Most people today perceive fashion as a term referring mostly to clothes. The beginnings of what we call fashion today did actually refer to clothes and they go back as far as the sixteenth century. However, it was only two centuries later that the real manifestations of fashion took place and it happened in Europe, among the wealthy upper classes. Fashion, just like any other manifestation of human activity, underwent major and continual changes, to the point where it is today, that is, being related to many fields of activities.

Of course, it would be unjustified to assume that fashion is the same all over the world. First of all, fashion differs from one society to another. Then, within a certain society, there are a lot of factors which may influence fashion such as age or generation, social class, profession or occupation. Even the geography of certain regions may bring about differences in fashion among the people of the same society.

But how does fashion change? Because we all know that constant change is what fashion is actually about. Everyone will agree that what is new now will soon become old, and the process goes both ways, that I what was once into fashion but is now considered to be old and obsolete will soon turn into something new again. Capitalism has brought along with its numerous good aspects some less appealing ones, such as waste. People buy things which are not necessary to them and consequently speed up the process of change as far as fashion is concerned. Young generations have much to do with this change in fashion as well, because they are always eager and willing to try interesting things, things that they haven’t experienced before, something new to be more precise.

What made fashion so popular among people was actually the television. The moment fashion hit television, in the late 1960s and early 1970s, was the moment when the general population became interested in this aspect. And fashion magazines, websites or even fashion blogs were only one step away.

Pretty much in the same way as fashion, style can refer to may things, from painting, music, literature, web design to linguistics or manners of addressing people. The very definition of style describes the term as a fashionable manner of doing things, which points out that style and fashion are very closely related. Not everything that is considered fashionable will also be regarded as stylish, which is why people should avoid turning into a fashion victim, one of those persons who will wear just about anything that’s seen as fashionable, no matter if it suits them or not, from hairstyles and piercing to clothes. It is true that today’s world and the society we live in have set some rules in what fashion and style are concerned, but these don’t always have to be strictly followed. Being a fashion victim will only turn you into one of the rest. If you want to be ahead at all times, what you must try is to define your own style and that will make you look your best.

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The Corporate Blogging Alphabet

Tuesday, January 17th, 2012

Corporate Blogging Alphabet – What Is It?

I built this alphabet to showcase what I think are the benefits and best practices of corporate blogging. Not all of these entries will apply to every individual blogging scenario, but they all apply to corporate blogging in general. So here you have them, corporate blogging benefits and best practices … from A to Z.

Accountable

Accountability applies to corporate blogging in two primary ways. With single-author blogs (such as CEO blogs), the author can inspire trust among readers by “owning” his or her commentary. But companies also assume a certain level of accountability for all blogs under their umbrella, regardless of disclosures to to the contrary. So blogging accountability must be carefully considered at both the individual and corporate level.

Believable

Used properly, a corporate blog or CEO blog can make a company more believable. And in the low-trust, post-Enron world of corporate skepticism, a little believability goes a long way. Use your blog to tell an honest story in a passionate way.

Candid

A common mistake in corporate blogging is when organizations use the blog as “website, part two,” shoveling press releases and other corporate literature onto the blog. To achieve the believability mentioned above, a corporate blog must take on the candid, heartfelt voice of the author. Sure, it takes courage to do this (and probably a set of corporate blogging guidelines), but your readers will reward you by becoming advocates.

Direct

Corporate blogs are direct. You write your message, click the “Publish” button, and your words are directly viewable across the Internet. This removes intermediaries from the corporate communication chain. There are no journalists or editors to put their own spin on things. The message goes from the author directly to the audience. Never again will your message be diluted or mis-aligned (unless you do that yourself).

Enthusiastic

In my opinion, only enthusiastic bloggers should be allowed to represent the company. Half-hearted commentary stands out like a purple elephant in the corporate blogosphere. This kind of commentary does more harm than good, whether it comes from the CEO, the communications chief, or Joe Employee. Enthusiasm comes across in blog posts — and it’s contagious.

Flexible

One of the great things about blogs is the versatility with which they can be used. A corporate blog, for example, can be used internally or externally. It can be a news channel, a customer-feedback forum, an educational tool, or a combination of these things.

Google-friendly

And Yahoo-friendly, and MSN-friendly, etc. A corporate blog can help you increase your search engine visibility in a number of ways. For one thing, a blog gives you an easy way to expand your website with new content. If you blog daily for a year, you’ve got 365 new pages of topical content (and 365 new items for people to find through search engines). Blogs are also more “social” than websites, so in time a well-written blog will acquire links from other blogs. This kind of link popularity does wonders for your search engine ranking.

Happening

Nine times out of ten, a corporate blog is more “happening” than its website counterpart. Blogs are easier to update than a regular website. And when you update a blog often with quality content, it becomes an active resource that people are more inclined to revisit.

Informative

When you keep your customers well informed on new products, services or “behind the scenes” company happenings, you increase the likelihood of future business from those customers. Corporate blogging is a simple but effective way to keep people informed.

Jargon-free

Generally, corporate blogs are not the place for corporate speak. At least, not a customer-facing corporate blog. Save that language for your annual report. Business blogs evolved from online diaries, single-author sources of information and insight. Much of this plain-speak expectation carries over to corporate blogs, so the potential power of blogging for business purposes lies within the blog’s frankness, not its jargon.

Knowledgeable

Use your corporate blog to show readers how knowledgeable you are on your subject. When your readers see how much information you have to share on a subject, they’ll recommend your blog to others who are interested in the subject. These are the kinds of readers you want. Just remember, some of your readers will know as much about the subject as you do. So check your facts before posting.

Limitless

Corporate blogs can be configured in endless ways to serve endless roles. They can stand alone, be part of a website, or be part of a larger network of blogs. Because the technical aspects of a corporate blog are limitless, so too are the uses for the blog.

Manageable

Blogs reduce the technical side of web publishing to such a degree that anyone can blog, regardless of their web experience. Blogs are so manageable, in fact, that even a large web presence built on blogging technology can be managed by a single individual. In this way, blogs are only an initial burden on the IT department. Once a blog is setup, it can be managed by the author alone.

Non-invasive

Corporate blogs “pull” readers to the message, rather than “push” the message to the reader. People can sign up for a blog in total privacy, simply by pulling the blog’s RSS feed into their feed reader. In this way, corporate blogs are non-invasive for readers. The readers come to the blog — the blog is not thrust upon them, like other forms of corporate communication. As long as blogs adhere to this non-invasive, respectful approach, they will be held in higher esteem than other communication channels like email.

Operational

Corporate blogs are more than simple communications tools. With their versatility and ease of use, a corporate blog can server operational roles. This might include internal collaboration (like an intranet) or outward instruction (like an interactive Q&A forum). Blogs can be an active part of your organization’s daily operations.

Purposeful

The key to a good blogging experience is to have a purpose. Sure, you can plunge right into corporate blogging and figure out your purpose as you go. That’s part of the appeal. But your blog will be more effective (and easier to produce) if you have a blogging plan and purpose. Maybe your blogging purpose is to educate readers on what goes on behind the scenes at your company. Maybe you want to increase your visibility on the Web. Or maybe the CEO wants to share his ideas on the business to foster interaction. Fill in the blanks as needed, just be sure you have a purpose behind your blogging efforts.

Qualitative and Quantitative

When corporate blogging is done well, it has both a quantitative and qualitative affect. Because blogs are easy to publish, they help you increase the quantity of content on your website. This increases your blog’s value to readers, as well as its visibility to search engines. If the content is also useful and informative to your key audience, the blog adds quality. A well-managed corporate blog can enhance your web presence by adding both quantity and quality.

Reusable

Blog content can be reused for a variety of purposes. For example, if you expand on a blog post (or compile several blog posts), you can create articles that you can syndicate online. This will help you grow your web presence and even more. This is one of the strategies I teach through my blogging guide mentioned at the end of this article. Another example of reusing blog content — Seth Godin’s book Small Is the New Big is simply a compilation of his blog posts over the last few years.

Straightforward

Okay, so this is somewhat repetitive of ‘C’ for candid. But it’s worth repeating. The most popular of the corporate and CEO blogs reached their level of popularity by being straightforward. And here, I’m referring to both the design and the content of the corporate blog. Blogs that are “overly designed” don’t really look like blogs at all. They look like corporate websites, which (I believe) takes away some of their candidness and authenticity. The same is true of blog content. Blog postings that are straightforward and candid will generate more trust, interaction and “buzz” among the blog’s readers than thinly-veiled corporate speak.

Thoughtful

The best corporate blogs are thoughtful. I don’t mean thoughtful in the sense of “kind,” although kindness goes a long way on the Web. I mean thoughtful as in “full of thought.” Blogs with a lot of “fluff” don’t fare well in the corporate blogosphere. So be sure you put some thought into your blog’s content.

Usable

Your corporate blog should be easy to navigate and read. In fact, any blog should be easy to use, or any website for that matter. Web readers and researches are skilled at hopping from site to site. They don’t need much of a reason to bail out on you, and they’ll do just that if your blog is hard to navigate. Review a list of the most widely read blogs on the Internet, and you’ll find they have something in common — they all have simple designs with high levels of usability.

Voluntary

You should blog because you want to, not because you think you have to. If you start a corporate blog just because people say you should, it will lack the heartfelt enthusiasm that’s a hallmark of great blogs. (See ‘E’ for enthusiasm above.)

Wise

Your corporate blog is the ideal place to share your wisdom about your industry. This will help you position yourself as an authority in your field, and will also help foster the trust that’s mentioned under the letter ‘T’ above. Show people what you know about your industry, but do it in a conversational way. A “tip of the day” series is a prime example of this. It’s a great way to share your wisdom, and it’s the kind of thing others will link to if it’s full of useful content or advice.

Xstensible

Okay, so I cheated with this letter. But blogs are certainly extensible (and you try to come up with a good adjective starting with ‘X’). Corporate blogs, business blogs, CEO blogs — any blog — can grow as the company grows. You can add additional authors, additional sections, whatever you need. And it doesn’t require and act of the I.T. gods to get it done. By design, blogging programs are meant to be extensible.

Yours

If you ask me, anonymous blogs are not blogs at all … just plain old websites. A corporate blog can have one author or several authors, but it should be somebody’s blog. It should be yours, or his and hers, or all of yours. Somebody needs to own it. Otherwise, nobody will trust what it has to say.

Zippy

The definition of zippy is “lively and full of energy.” These are great traits for a corporate blogs. Some people equate the word “corporate” with “dull.” Show them otherwise. Inject your personality. Show them the passion you have for your industry. That’s the only thing that will keep them coming back.

* You may republish this article online if you retain the author’s byline and the active hyperlinks below.

About the Author
Brandon Cornett is the publisher of CEO Blog Watch and the author of a new blogging guide. Download your copy of the blogging guide by visiting http://www.ceoblogwatch.com

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Friendship and Politics – Can They Mix?

Thursday, January 12th, 2012

Making new friends can be a tricky process. When we first meet someone new, we often get the advice to stick to very safe small talk conversations. We are told that we should never discuss controversial topics such as religion or politics with people we have just met. Either of these two topics can result in a bitter argument if both people are passionate about their differing points of view. You can easily destroy all chances at a friendship if you discuss controversial topics too soon.

Is it always true that we should never bring up the topic of politics with someone we have just met? Is it possible to develop a good friendship or romance with a person if you hate their political beliefs? What if you are attracted to someone, but you hate their politics? Should you limit your friendships and relationships to people who share your political views?

Today in many countries, politics has become very intense, and differing political views can spark an intense argument.

In spite of this, the advice to avoid all discussion of politics with people that you don’t know very well is not always necessary.

For example, you might find yourself at a political convention surrounded by thousands of people you don’t know, yet you would have a good chance of having great political discussions with anyone of them. It’s very possible that most of the people you meet at such an event will love having political conversations with you.

There’s another time you might want to bring up politics right away, even when you don’t know how the other person will react. You might be one of those people who takes politics so seriously that you don’t want to get to know a person slowly and only later find out that their political beliefs don’t match your own.

In such a case, you might prefer to have your political discussions right away so that you decide whether or not you want to invest more time in this person.

Most of us are not that extremely passionate about our politics, yet politics still has the potential to break up relationships, especially in the early stages.

That’s why we are usually advised to stay away from discussing politics until we know a person better.

Many people who have very strong political opinions also dislike any people who have a differing point of view. They are not willing to be tolerant of people with other political views. This makes it very difficult to make bonds of friendship or love if the other person has different political beliefs.

Still, some people have managed to create successful friendships and marriages even though both people have differing political views. How do they manage this? It’s more likely that people with differing political viewpoints can make a successful friendship if neither of them are very passionate about politics.

Before you decide to bring up the topic of politics with a person you don’t know well, ask yourself how you will react if it turns out that their point of view is the opposite of your own. Then ask yourself whether you think it’s worth the risk.

In some cases, people with very different political opinions manage to stay good friends or even have happy marriages because they actually enjoy having passionate arguments about politics. They have enough respect for each other that they can overlook their differences. In other cases, friends with different points of view simply decide to avoid any political discussions altogether.

This article was written by Royane Real, author of the popular book “Your Guide to Finding Friends, Making Friends and Keeping Friends” Discover many more interesting self help articles at her new website at http://www.royane.com

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Automotive Training Online

Wednesday, January 11th, 2012

Online Automotive Training Schools offer instruction on the basic concepts and functions of automotive engines through instruction modules. Online Automotive Training begins with instruction on the fundamentals of electrical circuitry, fuels, batteries, motor functions, etc., presented in written, diagram, and sometimes animated forms.

Automotive Training curriculums must continually be updated to keep apace of rapidly changing technology in the automotive industry. Today electronic systems and complex computers run automobiles while measuring performance on the road. Automotive technicians have become high-tech diagnosticians, using electronic diagnostic equipment and computer-based reference materials. The ability to diagnose the source of a problem quickly and accurately can be the most challenging and most rewarding skill for a good Automotive Training student.

Students can expect to learn the essentials of maintenance and auto repair procedures from tires and suspension to computerized functions through Online Automotive Training modules. Courses will emphasize the development of a solid understanding of functions that will be necessary to effectively diagnose and analyze automotive problems.

Course studies in Online Automotive Training may include good communication skills and techniques in relation to customer service. Other skills that will serve an Automotive Technician are sound reasoning capabilities and a thorough knowledge of the complex components and interactions of auto bodies and motors.

Fulfillment of examinations for the basics of automobile functions can be completed online. Passing the Online Automotive Training examinations will allow students to enter the laboratory phase of their automotive education with hands-on experience in a shop.

Online Automotive Training programs may take up to a year. Completing an Automotive Technician Associate Degree, which includes laboratory studies, can take up to two years. Certified Automotive Technicians can expect to be subjected to regular review and recertification requisites.

Find an Online Automotive Training program at http://www.schoolsgalore.com and begin your training for a career in automotive maintenance and repair.

Copyright 2006 – All Rights Reserved

Michael Bustamante, in association with Media Positive Communications, Inc. for SchoolsGalore.com

M. Bustamante is a staff writer for Media Positive Communications, Inc. in association with SchoolsGalore.com. Find Automotive Training Online at SchoolsGalore.com; meeting your needs as your educational resource to locate schools

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How To Investigate A Business Opportunity

Monday, January 9th, 2012

Thinking of starting your own business this year, but don’t want to launch a business completely from scratch? Then consider a business opportunity often referred to as a turnkey business. With a business opportunity package you are purchasing a system of doing business that often comes with an instructional manual or a video. There are no royalties to pay but there are often no support or follow-up opportunities.

Business opportunity packages are greatly distinguished from franchises. With a franchise, you are getting involved in a long term relationship with a franchisee. You are purchasing their signage, logos, uniforms, and systems of doing business. There is no originality that you can bring to the business. You must support the proven franchised system of doing business.

There are fundamental differences between a business opportunity and a franchise. A franchised business is based on a proven method of doing business. Most often, franchised businesses are “look-a-like” businesses, meaning that signage, outfits, offerings, menu, vans, logos, etc. are identical. When you pay the franchise fee, you are purchasing the rights to use these clearly identified logos and business symbols from that particular franchise corporation.

In order to run the franchise, you must follow the rules and regulations as set forward by the franchisor. They will want you to attend training classes, perhaps attend an annual convention, and will want to make sure you keep up with their standards. According to the International Franchise Association, you are in business for yourself, but not buy yourself.

Many entrepreneurs like the idea of purchasing this proven system of doing business. The franchisor will even help pick the site and will help design the store, the restaurant or office center.

You will be required to pay royalties every year to keep your franchise operation. The royalty fees go to a national advertising fund and also to a general fund to keep the franchsor operating at a profit.

The Business Opportunity

When you purchase a “business opportunity” package you needn’t answer to anyone. You are purchasing instructions or some materials to conduct this business, but you are not purchasing a set of rules and regulations that you must follow to the letter.

Often, business opportunity packages are called “turnkey operations.” The theory is that all you have to do is to launch the business opportunity is buy the package, read the material, study the manual or video, “turn the key” and open your business. Some of these start-up business opportunity packages cost $100 or less. Others cost thousands of dollars. But there is one common denominator: the opportunity should be investigated. Remember, let the buyer beware. There are several ways to investigate a business opportunity.

. 1. Call telephone information for the city in which the company is based and ask for the number of the local Better Business Bureau (BBB). Call the BBB and ask if they have a “reliability report” filed on the company. This report provides information on the company and will include whether or not complaints have been filed on the company. It will also let you know how the company handled those complaints. Also try calling the National Fraud Information Center at 800-876-7060 and the Call for Action Hotline at 301-652-HELP.

. 2. Call the Chamber of Commerce in the town where the company is based. Just because the company might not be a member doesn’t mean they aren’t reputable. But ask the Chamber of Commerce if they know of any reason why someone shouldn’t do business with them. It doesn’t hurt to hear what the word of mouth is about a particular enterprise.

. 3. Call the Attorney General’s office in your state–often located in the State Capitol’s office. Also check with the Secretary of State’s office to see if there are any complaints filed on the company or if there are investigations pending.

. 4. Where did you hear about the business opportunity? At a local trade show? Through an ad? If it’s in an ad, call the magazine who carried the ad and ask to speak to the advertising department. Do they have information on the company? How long have they been in business? Do they pay their bills on time? Has the magazine or trade sponsor received any complaints about the company?

. 5. Use your judgment. As you study the ad, ask yourself, “can I figure out what the business opportunity is from this ad?” If not, then run in the other direction. They are trying to be evasive. If you can’t contact the company and get more information on what it is you are sending money to receive, then don’t send a dime. Remember the old line, if it sounds too good to be true, it probably is! Not in every case, but in many.

. 6. Ask the company offering the business opportunity package if you can get a list of folks who invested in the package during the last two years. If they are legit, and if they are proud of what they are offering, they will be happy to put you in touch with their satisfied customers. If they won’t do this, there very likely is something shady going on with that particular business opportunity program.

. 7. Companies that have a legitimate business opportunity package for you to look over–and we feature many of them in this magazine–should not be scared or dismayed if you want to receive some free additional information about the company before you invest in the program. This is a perfectly acceptable request.

. 8. The Federal Trade Commission offers a free package of information about the FTC Franchise and Business Opportunity Rule. Write to: Public Reference Branch, Federal Trade Commission, Washington, DC 20580 or call the FTC at 202-326-2222.

. 9. Use your instincts. If the opportunity doesn’t sound or seem just right to you, stay away. Do some more research before you get involved with the company and follow tips one through 8 to conduct your due diligence investigation about the business and the specific opportunity.

. 10. Don’t send money unless you completely understand what you are buying into, and even then, check it out before you send any money.

Steve Stanley is President of Tech Comp Associates, publisher of the Security Products Directory, visit: [http://www.securityproductsdirectory.com]

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Private Dog Parks: Can Be The Safe Choice

Sunday, January 8th, 2012

With an increasing number of serious incidents being reported at dog parks, I want to introduce the safe alternative that a well-run private dog park can provide. You will find that a properly designed and managed private dog park is a dramatically different experience than what you have read about or have witnessed in public parks. A privately run dog park can properly screen, staff and enforce park regulations. We do caution you that even with the information you will gain from this article, please know that any dog park is not regulated, so we encourage everyone to do their homework before visiting any dog park to ensure it is right for you and your dog.

The current trend is that community and homeowner associations are responding to community demand by setting aside a small plot of their land for a public dog park. Unfortunately these unmanaged and unregulated fenced areas often turn to that of neighbor confrontation, injury and horror, even with the best of intending groups and dog owners. Let’s face it, without any oversight or enforcement, incidents are going to occur. Because I recognized the dangers in dog parks to the point that I would not take my dogs to one, I was motivated to devise the complex recipe for a safe off-leash dog park. Therefore; I conducted an in-depth investigation of many existing dog parks to establish the precise formula needed to create an off-leash haven.

I visited many, talked with visiting dog owners and observed many dog parks, both private and public. From my investigative travels and with my inherent understanding of dogs, I developed the complex operating matrix for a safe, off-leash dog park. Since that design work, we have successfully opened the first of our many private dog parks that thousands of qualifying dogs and their owners have already enjoyed. Our safety performance at the Royal Paws Dog Park & Doggie Day Camp facility speaks for itself with an impeccable safety performance and industry leading staffing ratio.

Benefits to your Dog with Off-Leash Exercise

The benefits to a dog at an off-leash dog park or any open area of land are immense. Unleashed running elevates heart rate, increases metabolism, improves gastrointestinal efficiency, and extends muscles and joints, all of which contributes to general overall fitness. It is known that maintaining such a healthy lifestyle for your loved dog will increase longevity and reduce risk of all associated conditions and diseases that obesity can cause. The experience for your dog in open field run is like no leashed exercise we can otherwise provide and the benefits will last a lifetime. When letting your dog run in an open field for exercise value, please consider that there are many risks to both you and your dog. You may be violating leash laws, the dog can track a scent or get lost, run into traffic or unwelcome neighborhood area, confront aggressive dogs or dangerous wildlife or foliage; which are all of the reasons as why I do not take my dogs to any open land without fences despite their excellent obedience.

In fenced area designated as a dog park, in addition to fitness improvement, your dog can enjoy benefits from the social interaction with the other dogs IF experienced without incident. The advantage for a dog that is well exercised and socialized benefit the dog, the owner and the community ONLY IF they have somehow avoided traumatic incident. Well exercised and socialized dogs are much less likely to contribute to neighborhood nuisances like chronic barking or showing aggression to other dogs.

If public parks could operate as well-run private dog park do, these benefits would be maintained. Unfortunately, many dog parks are not continuously regulated nor do they have the resources or knowledge to accurately screen the dogs; therefore, odds are that incidents will occur. Incidents like your dog being attacked by another dog or even being bullied by another dog can cause regression in social skills, cause behavioral issues, invoke fear aggression or cause physical injury or death. Following any incident at a public park, without a safe and regulated choice of private dog park that can best create positive experiences to overcome the impact of the incident, your dog may never physically or emotionally recover from the past trauma. The likelihood of good experiences for your dog in a well-managed private dog park is the reason that many loved dog owners everywhere chose private over non-regulated public parks.

Premise of a Safe Dog Park – It’s Private

The advantages a private dog park has over any public dog park is the ability to secure more favorable, larger parcels of land, improved grounds maintenance, set dog health requirements, enforceable park rules, screening of appropriate tempered dogs and third party intervention. Beware though and do your homework about any private dog park you intend to visit. Just because they can do all of the above does not mean that they do! While it is integral that the private dog park has the ability to control all of the above to make visits to a well-managed private dog park enjoyable, the most important to me are the health and temperament screening and ability of park staff to intervene.

If you have read the actual details in the recent headline grabbing horror stories of incidents in dog parks, they almost always are a result from a dog being in the park that should not be or from uneducated/erroneous decisions made by visiting dog owners. Both of these should not occur if your private dog park is consistent in managing and operating the facility for the safety and enjoyment of all. With private dog parks operating as a business, financial success is always a consideration. So turning away visiting dogs equates to lost revenue, so unless the park is focused exclusively on maintaining a safe environment for all, a private park that is short-term financially driven can pose the same risks that a public park does.

The third party oversight ability of park staff to intervene is required to eliminate personality clashes and biased evaluation of situations and/or dog’s behavior. So when the experienced screener determines the dog lacks the temperament so he/she can play with others, it is the park staff’s responsibility to deal with the disappointed dog owner. Same intervention by park staff goes in the event a visiting dog owner does not abide by park rules or a dog plays too rough or violations of any other park code of behavior. You can imagine these discussions are difficult; however, by park staff entertaining such discussions it eliminates any personal intervention by visiting dog owners.

Telling a dog owner that their dog is not allowed or can no longer come to the park until troublesome behavior is removed is always difficult. However, it is critical that the staff of the private dog park you are intending to visit has the proper screening system, the diligence to comply and financial ability to effectively turn away the revenue for dogs that do not appear to be capable of socially interacting at such level to keep the park safe for all.

As important to the screening is the park’s development and maintenance of expertly developed park rules. To the novice dog owner, many of the park rules appear to be too cumbersome and detailed. The reality is that each rule of a well-run dog park is well thought through and derived from merit by an expert in dog behavior. Compliance to all of the rules is key to the safe enjoyment of the park by all. For example, the toy aggression of a dog or rough play can within seconds turn into a dog fight even with the best of mannered & socialized dogs. Without such detailed rules and the full oversight to insure they are all followed, the private dog park could turn into mayhem.

Dog Park Management of Sizes and Breeds

For the safety of all, we highly recommend separating small dogs from large, excluding entrance to a few breeds, requiring males be neutered unless under strict command and requiring that dogs be at least four months old to enjoy the park. What we hear the most from small dog owners is that they want their small dogs to be able to play in the designated big dog area because “they like to play with big dogs”. Although the small dogs may have enjoyed past experiences playing with a large dog of neighbor or friend, the risk remain of physical injury to the small dogs if they are allowed in the same area as big dogs. It is my opinion each size should have designated areas to create safe play for all. Thus, we recommend that when investigating which dog park is right for you, this should be part of consistent operations.

Let me first say I do not believe in stereotyping any particular breed for temperament. However, due to instinctual drive levels, size and bite capacity, there are some breeds that I believe should be prohibited from entry to an off-leash park and some that should have elevated entrance criteria. Pit bulls, not specifically because of temperament but rather from jaw force/releasability should be forbidden from the off-leash dog park. Although we have met some of the sweetest and well-socialized pit bulls, we do not allow them to visit our parks because the risk is so high of severe injury to another dog if they were to bite.

Chow Chows are another breed that unless have a lifetime of scalability or coming in as a young dog, do we rarely let into the park. Any of the other “working breed” dogs, including terriers, due to their breed characteristics, prey drive, protection dog status and/or sheer size should go through elevated entrance criteria. These types of dogs must meet entrance-required temperament, in addition must demonstrate clear owner command. Upon meeting entrance criteria, they undergo frequent evaluations for continued social ability and owner command. All other dogs must pass dog socialization evaluation and demonstrate basic obedience.

Many Responsibilities of the Dog Owner

Even with the best of run private dog parks, the dog owners retain a high level of responsibility upon park entrance while be willing to withstand the occasional park staff directive. They must carefully watch their dog, abide by all park rules, maintain the obedience skills of the dog and know their dog well enough to predict their dog’s behavior. Knowing your dog’s mood, watching it’s posture and identifying or correcting any potential troublesome behaviors is critical so all can enjoy the park. Every dog will encounter occasions where they will meet another dog that they do not like or are uncomfortable around.

It is the best of private dog parks where entry requires command of your dog so that incidents of escalated aggression can be avoided when each dog owner carefully watches their dog and can command their dogs away from each and every situation. Incidents occur only when the dog owners are not vigilant in watching their dogs or do not understand their dog’s behavior and the slightest of uncomfortable encounters prolongs to escalate into a dogfight. Again, each dog owner should understand their dog’s postures, expressions and movement to be able to differentiate in off-leash situations when they are comfortable and when they are not. If the dog owner does not intuitively understand their dog, we recommend seeking the assistance of a professional dog trainer.

Safely Socializing Dogs Early Benefits Everyone

We believe that all dogs, when in receipt of proper health vaccination should be socialized in a safe environment to improve their ability throughout their life of all of the benefits an off-leash park can provide. Any puppy, following final adult vaccination booster should be introduced socially to other dogs, people, children and other distractions and a well-managed private dog park creates the perfect place. Puppies visiting a safe off-leash park will easily learn good behavior in the dog social structure and provide the dog owner the ability to enhance obedience training with distractions. Just as the benefits of teaching good manners to a dog early in their life are immense, so are the risks that behavior issues or dog aggression will occur in the event the early experiences are traumatic.

With puppies, we strongly encourage you thorough investigation on the park you are considering to take them to best create the opportunity for good experiences. We recommend you confirm that the park is well maintained, strictly managed and rules enforced. Taking the puppy to a private off-leash dog park will provide your dog a life-long of comfort around other dogs, people and children. However; even with the best of private dog parks, there are other distractions that you should have your puppy comfortable with, which is why we also recommend taking a puppy (when fully vaccinated) to busy shopping malls with diverse people and sounds, nature walks with children & bicycles and on-leash dog walking trails to learn on-leash manners.

Picking the Private Dog Park for You

While private dog parks are gaining in popularity because they may be the only choice for safe and enjoyable off-leash fun, enter with caution. If a dog park is “Private”, it is operated as a business entity, but this does not guarantee it is safe for you and your dog. It is our recommendation that with any place you intend to take your dog, you first tour the facility. Inspect the fence and the grounds, as well as talk with some of the dog owners visiting to learn about their safety record and staffing. After touring, talk with the park staff about what is required to visit. If you do not have to show paperwork confirming vaccinations or they do not meet your dog and determine social ability with other dogs, we would recommend that you know there may be risks. As with any place that you take your dog, insure you have great command of your dog and you are comfortable with the park layout and your dog’s social skills to lessen the chances of a possible incident with another dog.

Terri Malueg-Ray, President & Founder of many industry leading, innovative companies who is an international pet industry expert.

Terri L. Malueg-Ray is President and Founder of six-year-old company, Royal Paws Resort & Day SpaÔ, Ltd., one-year old company Royal Pawsä Dog Park, LLC and founding partner of My Owner Has Gone To Heaven, LLC. Terri is known throughout the pet industry as a true innovator. She has created many premier products and services and most recently introduced her new line of gourmet pet meals, called Pet TastiesÔ. Terri’s background in engineering, chemistry and computer science provides her the ability to develop, design and execute the creation of Pet Tastiesä, the only complete line of healthy, yet tasty brand of gourmet pet meals available in the market today. Following the design of Pet Tastiesä, Terri utilized her leadership background to open the first pet restaurant in the Atlanta metro area and has made headlines nationwide. Most notably, on the reality hit TV show, Ambush Makeover, The Montel Williams Show, CNN, Jezebel Magazine, Atlanta Magazine.

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Why Start a Blog? The Benefits and Introduction to Blogging

Friday, January 6th, 2012

I strongly believe that everyone has to take advantage of the opportunity that blogging offers. Some People would often jump into blogging straight away without even understanding what blogging really is. in this article, I hope I could in some way, get you started to blog.

There are tons of reasons why people might want to start a blog. Finding all the reasons would be next to impossible. After all, there are over 150,000,000 blogs out there and I bet everybody has a different answer to the “why do you blog?” question. In this section, I am going to cover some of the best reasons to why you should start blogging today and hopefully get you to decide if blogging really is for you. There are 4 main types of blog and these are:

  • 1. Company blogs – blogs run by a company who are selling a product or service to people. Most of the time, These types of blogs are made to give product/service updates to their customer and usually created to build good relationships with them. A good example of a company blog is the Google Blog which ranks 10th most popular blog in the world (according to technorati)
  • 2. Personal Blogs – these types of blogs are more like an ‘online diary’ where you write updates about your life, post some of your cat’s pictures and share those updates to the world. (pretty much like how twitter and facebook are being used today.)
  • 3. Blogs that Provide Value – blogs that are usually started by a single person and often run by one. These are blogs that talks about informative subjects and specific expertise. I.e. Problogger for blogging advice, Copy blogger for Copywriting, SEObook for SEO tips
  • 4. Automated / fake blogs – these are types of blogs that I wouldn’t recommend but they do deserve a mention since there are literally millions of them out there. Automated blogs are blogs that were setup to scrape other blog’s content. Basically, all they do is steal content from other sites and post it on their blogs automatically by using an Autoblogging software. the owners of these sites makes hundreds of these and even if each one only makes $5 a month, they can make a tidy profit out of it.

Blogs that provide value is written with an ‘underline’ because that’s the type of blog which I recommend you build. So if you’re looking for a way to make money out of creating a spammy auto blog that steals content from others, this article is not for you and you may be better off searching for a guide about it on one of those black hat forums. But if you’re here to provide value (and make money while doing it at least), Then this article may just what have everything that you’ll need to answer the – ‘Why should I start a blog?’ question.

These are the 4 main types of blogs and the reason for creating them includes:

Profit

Money is always a Good Motivator and I can’t hide the fact that most bloggers starts a blog for the sole intention of profiting from it. In fact, (Although it doesn’t sound great) I wouldn’t be into blogging today if I didn’t know that I can make money out of it.

Note: blogging only for money is the last thing you would want to do. Providing Value should be your number one priority and That’s something you should always keep in mind.

below are some examples of successful blogs who were able to make their authors – Millionaires:

1. Johnchow.com – Blog by John chow is a blog that earns over $40,000 per month.

2. Mashable.com – blog owned by Pete Cashmore that’s focused on the social media news. it was said on a recent interview that mashable is now earning over $200,000 worth of monthly income.

3. Problogger.net – Darren rowse the author of Problogger, has never revealed his exact earnings but judging to the numbers of his subscribers and his alexa stats, A good $45,000 per month calculation maybe enough to say that his earning this big every month.

of course, These blogs had been online for a long time and each of the owners had put hard work and effort to get to where they are today. (by the way, if you wish to see more blogs that makes money, you can easily do so by searching on your favorite search engine: “Top Money Making Blogs in the world”)

While Having a $40,000 monthly earning sounds cool, I would still advise you to target a more realistic earning first. $5,000 is a reasonable income to target and there are thousands of blogs out there who earns this much. After you’ve reached that point though, the sky really is the limit.

Showcase your expertise

Blogs will always be a good chance to get you noticed as a Photographer, Designer,Guitar tutor, or even a Food Lover who writes about food. No matter what chosen field you’re in, blogging is always a great way to get you known.

When you blog, you’re providing value and providing value means you’re showcasing your expertise to the world. All thanks to blogging, I had been able to share my knowledge about making money online to a quality number of people including *you* – and that’s a good example of how powerful blogging can really be. You get the chance to Establish yourself.

Ease of use

Before blogging had ever existed, it would had been impossible for a regular Joe to start his own website. He would have to pay a lot of money to some web designer before everything could be set up. But since blog Softwares and CMS (content management Softwares) were born, life had never been so much easier for someone (including me) to build a website.

Today, anyone who could type in a keyboard could literally post content online. Content that does not only comes in Text form, but also in Video, Image – you name it. They can all be easily added with basic computer skills.

Those are basically the major reasons that I think about every time I see someone blogging. Hopefully, This would get you motivated to start blogging today.

elie palima is the author of the blog ” make money online and start a blog with this blog” if you want more blogging and internet marketing tips from him, check out his blog.

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Automotive Advertising Agencies Need to Reinvent Themselves to Support Social Media

Wednesday, January 4th, 2012

The role of automotive advertising agencies is changing along with the auto industry that they serve. It is important for automotive advertising agencies to educate themselves and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.

Problems and solution shared at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of online social networking communities are also all helping to spread the word and their timing couldn’t be better.

The only constant in the auto industry is change. Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it must be factored in and considered by automotive advertising agencies who can now look to consumers for the answers.

Radio, T.V. and newspapers are no longer the media of choice for today’s Internet savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web. Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.

Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today’s challenging auto industry. Radio, T.V. and print production has a shrinking role in an automotive advertising agency’s tool box and leveraged online production resources will eliminate them altogether in the near future. Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media. The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow’s auto industry.”

The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles. Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.

Auto dealers are now able to monetize social media with features that invite car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience. These C2C conversations pushed to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!

Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard tools that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, automated video production platforms that converts the pictures on an auto dealer’s website pushed onto the search engines with Facebook applications that allow an auto dealer to display their entire inventory on a non-offensive tab within the customers Face Book page, customer interaction platforms that allow online shoppers to initiate a two way video conversation from within an auto dealer’s website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and appraisal tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.

Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns. These technology driven solutions and their importance to automotive advertising agencies are needed to justify their agency fees to their auto dealer clients in today’s consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees. In today’s consolidating auto industry; not so much!

Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms. You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. His philosophy that a rising tide floats all boats motivates him to listen and learn so he can presume to teach. To that end, Philip shares best practices on the respected automotive advertising resource networking portal — http://AdAgencyOnline.Net — as well as the blog talk radio station featured on the site — WAAOL, All Automotive Advertising News All The Time — http://blogtalkradio.com/adagencyonline.

For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, “Help is only a click away because — after all, what are friends for!”

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Keeping Fish Tanks Clean and Healthy

Sunday, January 1st, 2012

Taking good care of your fish tanks is the most important part of caring for your fish. Fish are good pets; they’re quiet, they’re clean and they are beautiful and watching them provides relaxation and stress relief. Fish can be purchased in any color you’d like to have and you’ll find that your fish can help you unwind at the end of the day.

You may choose from either freshwater or saltwater fish tanks. Either allows you to keep certain types of fish (either freshwater or saltwater species of fish, of course). The pets you can keep in these fish tanks will provide you with relaxation and of course, their natural beauty. While fish tanks don’t require a lot of maintenance, you will need to put some work into caring for your tanks to keep them a clean environment which will keep your fish healthy and happy.

Fish tank maintenance begins with prevention. The most important thing is not to keep too many fish in one tank. Having too many fish in the same tank causes overcrowding and can make for an unhealthy environment for your fish. You’ll also need to clean the tank very frequently in order to keep your fish healthy if you have too many fish in your aquarium. No matter how many fish you are keeping, you will need to set a regular cleaning schedule for your fish tanks.

Cleaning your fish tank on a regular basis will help to prolong the lifespan of your fish as well as providing a clean and healthy habitat for them. One way to aid in the cleaning of your tank is to avoid any over feeding. Over feeding causes for excess waste to accumulate on the bottom of the tank and requires removal. You also want to remove any dead leaves that resulted from live plants inside your fish tank. These dead leaves lead to algae build up on the glass of the tank. This algae can be removed with a scraper or algae magnet.

Cleaning the glass or acrylic surfaces of the tank is important, but this is not all there is to keeping your fish tanks clean. A filtration system is an important part of tank maintenance, since this keeps the water clean. You’ll need to clean out the filter monthly, if not more often. You’ll also need to clean your gravel or any other substrate you’re using in your aquarium a minimum of once per month.

When cleaning the filter, remove the medium of the filter and clean it under running water. In the case of the filter medium being worn out, then it should be replaced. There are good bacteria which is located in the filter system. This bacteria aids in the breaking down of ammonia and helps to balance the nitrates that are in the tank. For this reason the filter should be cleaned quickly and then replaced in order to do its job efficiently and effectively. Also, about once a month, you should check the ph balance of the water in your fish tank. If you are not sure what the ph balance should be, then you need to ask someone at a local fish store.

When it comes to cleaning the sides of your tank, don’t use soap or detergent ” this leaves behind residues which can sicken or even kill your fish. Instead, use a solution of 90% water, 10% chlorine bleach (use only plain bleach without fragrances added). You can wash the sides of the tank with this solution and soak all accessories in it for 15 minutes, then rinse thoroughly before refilling and placing your fish back into the tank.

When you take good care of your fish tank, cleaning it at least once per month your fish will be healthier and live longer. You’ll also be able to enjoy a better view of your fish through a well-cleaned tank ” and what’s the point of keeping fish if you can’t enjoy them?

Paul has been keeping pet fish for years now and wants to share his experiences. Want to learn more about keeping your own betta/tropical/marine Fish Tanks? Get your complete betta/tropical/marine set up kit with everything you need from Paul’s Fish Tanks shop.

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